Change in a Sponsorship Alliance and the Communication Implications of Spontaneous Recovery
Year of publication: |
2012
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Authors: | McAlister, Anna ; Kelly, Sarah ; Humphreys, Michael ; Cornwell, T. |
Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa : Taylor & Francis, ISSN 0091-3367, ZDB-ID 4351927. - Vol. 41.2012, 1 (1.4.), p. 5-17
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