Change is hard : overcoming barriers to service innovation
Year of publication: |
2016
|
---|---|
Authors: | Parris, Denise Linda ; Bouchet, Adrien ; Welty Peachey, Jon ; Arnold, Danny R. |
Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 30.2016, 6, p. 615-629
|
Subject: | Customer relationship management | Organizational change | Stakeholder theory | Institutional theory | Service innovation | Relationship marketing | Beziehungsmarketing | Organisatorischer Wandel | Stakeholder | Innovation | Dienstleistungssektor | Service industry |
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