Change the Way You Persuade - Throwing proposals at an executive without really understanding how he or she makes important decisions is like shooting darts in the dark: Some of the ideas will stick, and others will miss the target by a very wide margin. New research shows that the best way to get your proposals heard - and accepted - is to tailor your arguments to one of five distinct ...
Year of publication: |
2002
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Authors: | Williams, Gary A. ; Miller, Robert B. |
Published in: |
Harvard business review : HBR. - Boston, Mass : Harvard Business School Publ. Corp, ISSN 0017-8012, ZDB-ID 23826. - 2002, p. 64-73
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