Changing a drug from Rx to OTC status: the consumer behavior and public policy implications of switch drugs
Year of publication: |
2001
|
---|---|
Authors: | Creyer, Elizabeth H. ; Hrsistodoulakis, Illias ; Cole, Catherine A. |
Published in: |
Journal of Product & Brand Management. - MCB UP Ltd, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 10.2001, 1, p. 52-64
|
Publisher: |
MCB UP Ltd |
Subject: | Product management | Consumer behaviour | Pharmaceuticals | Over‐the‐counter market | Brands |
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