Channel management : the fast track route to effective channel management ; covers key channel management techniques, from deciding the mix and ensuring customer focus to monitoring performance and channel innovation ; examples and lessons from benchmark companies, including Sharp and Sanwa and ideas from the smartest thinkers ; includes a glossary of key concepts and a comprehensive resources ...
Year of publication: |
2002
|
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Authors: | Forsyth, Patrick |
Publisher: |
Oxford : Capstone Publ. |
Subject: | Absatzweg | Marketingmanagement |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
Extent: | 114 S. |
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Series: | ExpressExec.com : essential management thinking at your fingertips / 04: Marketing. - Oxford : Capstone Publ.. - Vol. 07 |
Type of publication: | Book / Working Paper |
Language: | English |
ISBN: | 1-84112-195-9 |
Classification: | Marketing |
Source: |
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Lach, Helge, (1995)
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Ceyp, Michael H., (1996)
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The marketing channel : a conceptual viewpoint
Mallen, Bruce E., (1967)
- More ...
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Forsyth, Patrick, (1999)
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Tough tactics for tough times : how to maintain business success in difficult economic conditions
Forsyth, Patrick, (2009)
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Marketing : a guide to the fundamentals
Forsyth, Patrick, (2009)
- More ...