Channel optimization in complex marketing systems
Year of publication: |
1979
|
---|---|
Authors: | Corstjens, Marcel ; Doyle, Peter |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 25.1979, p. 1014-1025
|
Subject: | Absatzweg |
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