Channel selection and co-op advertising in ecommerce age
Year of publication: |
2013
|
---|---|
Authors: | Liu, Yongmei ; Sun, Yuhua |
Published in: |
LISS 2012 ; Vol. 1. - Berlin [u.a.] : Springer, ISBN 978-3-642-32053-8. - 2013, p. 195-201
|
Subject: | Online-Handel | Online retailing | Lieferkette | Supply chain | Werbeplanung | Advertising planning | Stackelberg-Wettbewerb | Stackelberg competition |
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