Chasing Cool. Standing Out in Today's Cluttered Marketplace
Year of publication: |
2010
|
---|---|
Authors: | Warrington, Traci |
Published in: |
Journal of Consumer Marketing. - Emerald Group Publishing Limited, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 27.2010, 1, p. 88-89
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Marketing | Brand loyalty | Product differentiation | Youth |
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