ChatGPT-powered chatbot as a green evangelist : an innovative path toward sustainable consumerism in e-commerce
Muhammad Waqas Sadiq, Muhammad Waheed Akhtar, Chunhui Huo and Salman Zulfiqar
| Year of publication: |
2024
|
|---|---|
| Authors: | Sadiq, Muhammad Waqas ; Akhtar, Muhammad Waheed ; Huo, Chunhui ; Zulfiqar, Salman |
| Published in: |
The service industries journal. - London : Frank Cass, ISSN 1743-9507, ZDB-ID 2067915-4. - Vol. 44.2024, 3/4, p. 173-217
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| Subject: | brand credibility | CGGE | consumer equilibrium | green purchase intentions | Konsumentenverhalten | Consumer behaviour | Umweltbewusstsein | Environmental consciousness | Nachhaltige Entwicklung | Sustainable development | Öko-Marketing | Green marketing | Öko-Produkt | Sustainable product | Electronic Commerce | E-commerce | Markenimage | Brand image | Online-Handel | Online retailing | Nachhaltigkeit | Sustainability |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02642069.2023.2278463 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014551089