Child-brand relations : a conceptual framework
Year of publication: |
2008
|
---|---|
Authors: | Ji, Mindy F. |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 24.2008, 5/6, p. 603-619
|
Subject: | Kinder | Children | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management |
-
Communicating product size using sound and shape symbolism
Baxter, Stacey M., (2015)
-
Children's socialization in consumption : the role of marketing
Estrela, Rui Carlos, (2014)
-
Adeola, Ogechi, (2022)
- More ...
-
Children's relationships with brands : "true love" or "one-night" stand?
Ji, Mindy F., (2009)
-
Tam, Leona, (2009)
-
Children's Relationships with Brands: "True Love" or "One-Night" Stand?
Ji, Mindy F., (2002)
- More ...