Child influence : depth interviews with pre-operational child consumers and their parents
Year of publication: |
2013
|
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Authors: | Gaumer, Carol J. ; Arnone, Carol S. ; Ashley-Cotleur, Cathy |
Published in: |
Journal of food products marketing. - Binghamton, NY : Food Products Pr., ISSN 1045-4446, ZDB-ID 1132941-5. - Vol. 19.2013, 3, p. 219-235
|
Subject: | consumer socialization | child consumers | pester power | pre-operational children | Kinder | Children | Konsumentenverhalten | Consumer behaviour | Eltern | Parents |
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