Children as innovators and opinion leaders
Year of publication: |
2005
|
---|---|
Authors: | Hansen, Flemming ; Hansen, Morten Hallum |
Published in: |
Frontrunners or copycats?. - Copenhagen : Business School Press, ISBN 87-630-0135-7. - 2005, p. 38-59
|
Subject: | Kinder | Children | Jugendliche | Youth | Markenimage | Brand image | Innovation | Meinung | Opinion |
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