Children's impact on innovation decision making
Year of publication: |
2009
|
---|---|
Authors: | Götze, Elisabeth ; Prange, Christiane ; Uhrovska, Iveta |
Published in: |
European Journal of Marketing. - Emerald Group Publishing Limited, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 43.2009, 1/2, p. 264-295
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Innovation | Decision making | Influence | Ethics |
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