Children’s perceptions of television advertising in urban China
Year of publication: |
2002
|
---|---|
Authors: | Chuen, Kara ; McNeal, James U. |
Published in: |
Young Consumers. - MCB UP Ltd, ISSN 1758-7212, ZDB-ID 2253957-8. - Vol. 3.2002, 3, p. 69-79
|
Publisher: |
MCB UP Ltd |
Subject: | China | Children (age groups) | Television commercials | Attitude surveys |
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