Chinese Local New Luxury Brands in a Digitally Empowered Era : Cultivation, Transformation and Upgrading

by Hongbo Lai

Chapter 1. Introduction -- Chapter 2. Conceptual framework -- Chapter 3. Connotation and mechanism -- Chapter 4. Cultivation methods of chinese local new luxury brands: a perspective of design driven innovation -- Chapter 5. Communication methods of chinese local new luxury brands: a perspective of digital media communication -- Chapter 6. Case studies -- Chapter 7. Conclusion and prospect -- Appendix -- Bibliography.

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Year of publication:	2021 ; 1st ed. 2021.
Authors:	Lai, Hongbo
Publisher:	2021.: Singapore : Springer Singapore 2021.: Singapore : Imprint: Springer
Subject:	Luxusgüter \| Luxury goods \| Markenartikel \| Brand \| Markenführung \| Brand management \| China

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Extent:	1 Online-Ressource(XVIII, 153 p. 46 illus., 26 illus. in color.)
Series:	Springer eBook Collection
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-981-16-2145-1 ; 978-981-16-2144-4 ; 978-981-16-2146-8 ; 978-981-16-2147-5
Other identifiers:	10.1007/978-981-16-2145-1 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012519832