- 1. Introduction
- 2. Literature review
- 2.1 A destination choice experiment
- 2.2 Research on Chinese tourist destination choice
- 3. Methods
- 3.1 Study area
- 3.2 Attribute design
- 3.3 Investigation instrument
- 3.4 Administration of the CE survey
- 3.5 Descriptive and correlation of socio-demographics
- 3.6 Nested Logit (NL) model
- 4. Results
- 4.1 Socio- demographics of the respondent
- 4.2 Correlations of socio-demographics
- 4.3 Base nested logit (NL) model with linear coding
- 4.4 Shape of the utility function
- 4.5 WTP shape of the attribute levels
- 4.6 Socio-demographics influences on the destination choice
- 5. Conclusion and Discussion
- Reference
- Appendix 1: questionnaire
- Appendix 2: a set of Chinese version choice cards with visual aid
- Appendix 3: a set of English version choice cards with visual aid
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