Chinese women at the crossroads: an empirical study on their role orientations and consumption values in Chinese society
Year of publication: |
2001
|
---|---|
Authors: | Sin, Leo Y.M. ; So, Stella L.M. ; Yau, Oliver H.M. ; Kwong, Kenneth |
Published in: |
Journal of Consumer Marketing. - MCB UP Ltd, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 18.2001, 4, p. 348-367
|
Publisher: |
MCB UP Ltd |
Subject: | Women | Roles | China | Consumer marketing |
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