Chocolate fortunes : the battle for the hearts, minds, and wallets of China's consumers
Year of publication: |
2010
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Authors: | Allen, Lawrence L. |
Published in: |
Thunderbird international business review. - New York, NY : Wiley, ISSN 1096-4762, ZDB-ID 1411657-1. - Vol. 52.2010, 1, p. 13-20
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Subject: | China | Konsumentenverhalten | Consumer behaviour |
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