Choosing What I Want Versus Rejecting What I Do Not Want: An Application of Decision Framing to Product Option Choice Decisions
Year of publication: |
2000
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Authors: | Park, C.Whan ; Jun, Sting Youl ; Macinnis, Deborah J. |
Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 37.2000, 2, p. 187-202
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