City and town branding : a case study of the Slovenj Gradec brand
Year of publication: |
2020
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Authors: | Fink, Lucija |
Published in: |
Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online). - [Zagreb, Croatia] : [IRENET, Society for Advancing Innovation and Research in Economy], ISSN 2706-4735, ZDB-ID 3051947-0. - Vol. 6.2020, 1, p. 430-440
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Subject: | city branding | recognisability | quality criteria of brand and urbanism | shareholders | Slovenj Gradec | Stadtmarketing | City marketing | Markenführung | Brand management | Öffentlichkeitsarbeit | Public relations | Slowenien | Slovenia |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | hdl:10419/224709 [Handle] |
Classification: | M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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