Clarifying dual-processing for marketing researchers
Year of publication: |
2019
|
---|---|
Authors: | Hall, Justin R. ; Shaw, Eric H. |
Published in: |
Journal of customer behaviour. - Helensburgh : Westburn, ISSN 1475-3928, ZDB-ID 2163005-7. - Vol. 18.2019, 3, p. 215-237
|
Subject: | Consumer behaviour | Consumer cognition | Dual processing theory | Dual processing model | System 1 and system 2 | Elaboration likelihood model | Konsumentenverhalten | Theorie | Theory | Marktforschung | Market research | Kognition | Cognition |
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