Classifying, identifying and managing the service brand saboteur
Year of publication: |
2008
|
---|---|
Authors: | Wallace, Elaine ; De Chernatony, Leslie |
Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 28.2008, 1/2, p. 151-165
|
Subject: | Markenführung | Brand management | Arbeitskräfte | Workforce | Kritik | Criticism | Bank | Lebensmittelhandel | Food trade | Irland | Ireland |
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