Classifying products strategically
Year of publication: |
1986
|
---|---|
Authors: | Murphy, Patrick E. |
Other Persons: | Enis, Ben M. (contributor) |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 50.1986, 3, p. 24-42
|
Subject: | Marketingmanagement | Marketing management | Produkt | Product |
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