Clever or foolish? : playing with the rivalry in leveraging sports sponsorships of SMEs
Year of publication: |
2022
|
---|---|
Authors: | Walzel, Stefan ; Nowak, Gerhard |
Published in: |
International small business journal : ISBJ. - London [u.a.] : Sage, ISSN 1741-2870, ZDB-ID 2058559-7. - Vol. 40.2022, 1, p. 47-67
|
Subject: | fans | residents | rivalry | social identity | sponsorship linked-marketing | Sponsoring | Sponsorship | KMU | SME | Sportmarketing | Sports marketing | Sport | Sports | Großbritannien | United Kingdom | Profisport | Professional sports |
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