Closeness to the customer in industrial markets : towards a theory-based understanding of measurement, organizational antecedents, aand performance outcomes
Year of publication: |
1995
|
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Authors: | Homburg, Christian |
Published in: |
Journal of business economics : JBE. - Berlin : Springer, ISSN 0044-2372, ZDB-ID 201074-4. - Vol. 65.1995, 3, p. 309-331
|
Subject: | Marketingmanagement | Marketing management | Lieferantenmanagement | Supplier relationship management | Vertrieb | Physical distribution | Theorie | Theory |
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