Clues for action, from shopper preferences
Year of publication: |
1963
|
---|---|
Authors: | Rich, Stuart U. ; Portis, Bernard |
Published in: |
Harvard business review : HBR. - Boston, Mass. : Harvard Business School Publ. Corp., ISSN 0017-8012, ZDB-ID 2382-6. - Vol. 41.1963, 2, p. 132-149
|
Subject: | Marktpsychologie |
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