Clusters of consumer behavior for food and near-food products in Romania
Year of publication: |
2011
|
---|---|
Authors: | ISTUDOR, Nicolae ; PELĂU, Corina |
Published in: |
Management & Marketing. - Economic Publishing House, ISSN 1842-0206. - Vol. 6.2011, 4, 4
|
Publisher: |
Economic Publishing House |
Subject: | cognitive and emotional decisions | consumer behavior | consumer clusters | consumer typologies |
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