Co-creating brands : brand management from a co-creative perspective
Year of publication: |
2019
|
---|---|
Authors: | Ind, Nicholas ; Schmidt, Holger J. |
Publisher: |
2019: London : Bloomsbury Business |
Subject: | Markenführung | Brand management | Markenname | Brand name |
Description of contents: | Table of Contents [gbv.de] |
-
Strategic brand management : building, measuring and managing brand equity
Keller, Kevin Lane, (1998)
-
Kochan, Nick, (1996)
-
National image & competitive advantage : the theory and practice of place branding
Jaffe, Eugene D., (2006)
- More ...
-
Ind, Nicholas, (1997)
-
Sociopolitical activist brands
Schmidt, Holger Joerg, (2021)
-
Ind, Nicholas, (2009)
- More ...