Coca-Cola's marketing challenges in Brazil: The tubaínas war
Year of publication: |
2005
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Authors: | Gertner, David ; Gertner, Rosane ; Guthery, Dennis |
Published in: |
Thunderbird international business review. - New York, NY : Wiley, ISSN 1096-4762, ZDB-ID 14116571. - Vol. 47.2005, 2, p. 231-254
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Saved in:
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