Collaborating with customers to innovate : conceiving and marketing products in the networking age
Emanuela Prandelli ; Mohanbir Sawhney ; Gianmario Verona
| Year of publication: |
2008
|
|---|---|
| Authors: | Prandelli, Emanuela ; Sawhney, Mohanbir S. ; Verona, Gianmario |
| Publisher: |
Cheltenham [u.a.] : Edward Elgar |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XII, 161 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-84720-373-1 ; 1-8472-0373-6 ; 978-1-84980-058-7 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004951099