Collaboration and Co-creation : New Platforms for Marketing and Innovation
Year of publication: |
2011
|
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Authors: | Bhalla, Gaurav |
Publisher: |
New York, NY : Springer Science+Business Media, LLC |
Subject: | Marketing | Kundenintegration | Customer integration | Geschäftsmodell | Business model | Innovation | Wirtschaft | Business-to-Business-Marketing | Geschäftsplan |
Description of contents: | Table of Contents [external.dandelon.com] |
Extent: | Online-Ressource v.: digital |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Includes bibliographical references and index Electronic reproduction; Available via World Wide Web |
ISBN: | 978-1-4419-7082-4 ; 978-1-4419-7081-7 |
Other identifiers: | 10.1007/978-1-4419-7082-4 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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