Collaborative marketing in a premium wine region: the role of horizontal networks
Year of publication: |
2015
|
---|---|
Authors: | Lewis, Gemma Kate ; Byrom, John ; Grimmer, Martin |
Published in: |
International Journal of Wine Business Research. - Emerald Group Publishing Limited, ISSN 1751-1070, ZDB-ID 2279092-5. - Vol. 27.2015, 3, p. 203-219
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Australia | Interviews | Marketing | Wines | Qualitative |
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