College students’ consumption of credit cards
Year of publication: |
2012
|
---|---|
Authors: | Blankson, Charles ; Paswan, Audhesh ; Boakye, Kwabena G. |
Published in: |
International Journal of Bank Marketing. - Emerald Group Publishing Limited, ISSN 1758-5937, ZDB-ID 2032104-1. - Vol. 30.2012, 7, p. 567-585
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | United States of America | Students | Credit cards | Banks | Marketing strategy | Credit card brands | College students | Scale validation | Replication |
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