Combining the internal communication and the PR function
There is a growing need in the 1990s for companies to combine the responsibilities of PR and internal communication, in order to unit the needs of both staff and customers. Aligning the two functions enables companies to keep staff informed and supportive of the company, while ensuring that communication to the individual audiences is consistent. This paper considers a practical approach to how it can be achieved, with useful techniques drawn from the author's work at Prudential.
Year of publication: |
1997
|
---|---|
Authors: | Morrison, Stuart |
Published in: |
Journal of Communication Management. - MCB UP Ltd, ISSN 1478-0852, ZDB-ID 2031803-0. - Vol. 1.1997, 3, p. 294-300
|
Publisher: |
MCB UP Ltd |
Subject: | Liaison | Consistency | Planning | Integration |
Saved in:
Online Resource
Saved in favorites
Similar items by subject
-
Discussing the consistency of the Euro area : ten years after, is there a real integration?
Makris, Ilias A., (2015)
-
Tipurile de convergenţă. Convergenţa instituţională
Aurel, Iancu, (2007)
-
Zwischen Realitätsverweigerung und Pragmatismus: Migration-led regeneration in Genua und Manchester
Hillmann, Felicitas, (2019)
- More ...