Comma N' cents in pricing: The effects of auditory representation encoding on price magnitude perceptions
Year of publication: |
2012
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Authors: | Coulter, Keith S. ; Choi, Pilsik ; Monroe, Kent B. |
Published in: |
Journal of consumer psychology : the official journal of the Society for Consumer Psychology. - Amsterdam [u.a.] : Elsevier, ISSN 1057-7408, ZDB-ID 11095295. - Vol. 22.2012, 3, p. 395-408
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