Comment la presse magazine peut-elle cibler les 15-24 ans qui se perçoivent plus jeunes ou plus âgés ?

Until now, subjective age has little been used as a segmentation criterion because of its difficulty to access targets defined by this variable. This research demonstrates how subjective age defined from the individual interests, has an operational capacity to characterize the magazine audiences aimed to the 15-24 year old young women.

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Year of publication:	2007-01
Authors:	Guiot, Denis
Institutions:	Université Paris-Dauphine (Paris IX)
Subject:	Publicité \| Symbolisme compensatoire \| Adolescents \| Age cognitif \| Age subjectif

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Series:	Economics Papers from University Paris Dauphine.
Type of publication:	Book / Working Paper
Notes:	Published in Décisions Marketing, 2007, no. 45. pp. 21-33.Length: 12 pages
Classification:	M37 - Advertising ; M31 - Marketing
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10011072541