Commentary: Setting socially irresponsible marketing objectives: A comment on a "quality of life approach"
Year of publication: |
1998
|
---|---|
Authors: | Miles, Morgan P. ; White, John B. |
Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 32.1998, 5-6, p. 413-418
|
Saved in:
Saved in favorites
Similar items by person
-
Capital Budgeting for Small Businesses: An Appropriate Modification of Net Present Value
White, John B., (1993)
-
The investment management of promotion expenditures
White, John B., (1999)
-
Randall, E. James, (1990)
- More ...