Commodity Branding : A Qualitative Research Approach to Understanding Modern Energy Brands
Year of publication: |
2023
|
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Authors: | Friðrik Larsen |
Publisher: |
2023.: Cham : Springer Nature Switzerland 2023.: Cham : Imprint: Palgrave Macmillan |
Subject: | industrial branding | renewables | marketing | customer relationships | sustainability | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Erneuerbare Energie | Renewable energy | Markenartikel | Brand | Markenimage | Brand image |
Extent: | 1 Online-Ressource (XIII, 150 p. 15 illus.) |
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Type of publication: | Book / Working Paper |
Language: | English |
ISBN: | 978-3-031-29966-7 ; 978-3-031-29965-0 ; 978-3-031-29967-4 ; 978-3-031-29968-1 |
Other identifiers: | 10.1007/978-3-031-29966-7 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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