Communicating Culture Consistently : Evidence from Banks

Corporate culture is integral to business success, yet identifying when culture is misaligned with aspiration is challenging. This study shows a simple mechanism -- communicating culture consistently -- is linked to value creation. Using novel data from 300 U.S. banks reveals that the majority inconsistently communicate their cultural values across stakeholders (employees, investors, the community). Yet the banks that communicate consistently have better operating and stock performance. Employing an instrumental variables strategy that exploits unscripted moments from executives and evaluating placebo effects for traditional loans suggests the positive influence of culture stems from aligning expectations when unforeseen events arise