Communicating Services Brands' Values Internally and Externally
Year of publication: |
2006
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Authors: | De Chernatony, Leslie ; Cottam, Susan ; Segal-Horn, Susan |
Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 7226238. - Vol. 26.2006, 8, p. 819-836
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