Communicating the message on change
Few comments on business organizations are more damning than the suggestion that they are resistant to change. The refusal to embrace change, whether in response to consumer demand or altered economic, social or even political conditions, is generally perceived as a major factor behind the failure of organizations.
Year of publication: |
2002
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Published in: |
Strategic Direction. - MCB UP Ltd, ISSN 1758-8588, ZDB-ID 2089990-7. - Vol. 18.2002, 8, p. 19-22
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Publisher: |
MCB UP Ltd |
Subject: | Internal communications technology | Change management | Organizational development |
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