Communication planning : current situation analysis and future developments in different markets
Year of publication: |
2008
|
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Authors: | Vignali, Claudio ; Rasicci, Claudia |
Published in: |
International journal of business and globalisation : IJBG. - Genève [u.a.] : Inderscience Enterprises, ISSN 1753-3627, ZDB-ID 2416804-X. - Vol. 2.2008, 3, p. 310-329
|
Subject: | Internationales Marketing | International marketing | Markenführung | Brand management | Werbeplanung | Advertising planning | Vergleich | Comparison | Großbritannien | United Kingdom | Italien | Italy |
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