Community marketing in social media : can marketers leverage Facebook groups of celebrities?
Alexander Zauner; Matthias Fink; Daniela Maresch and Ewald Aschauer
Year of publication: |
2012
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Authors: | Zauner, Alexander ; Fink, Matthias ; Maresch, Daniela ; Aschauer, Ewald |
Published in: |
International journal of entrepreneurship and small business. - Olney, Bucks : Inderscience, ISSN 1476-1297, ZDB-ID 21679526. - Vol. 16.2012, 4, p. 406-421
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