Community Marketing Management : wie man Online-Communities im Internet-Zeitalter des Web 2.0 zum Erfolg führt
Frank Mühlenbeck; Klemens Skibicki
| Year of publication: |
2007 ; 1. Aufl.
|
|---|---|
| Authors: | Mühlenbeck, Frank ; Skibicki, Klemens |
| Publisher: |
Norderstedt : Books on Demand |
| Subject: | Social Web | Social web | Internet | Soziales Netzwerk | Social network | Marketingmanagement | Marketing management | Social Media | World Wide Web 2.0 |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 216 S. Ill., graph. Darst. 22 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Ratgeber ; Guidebook |
| Language: | German |
| Notes: | Literaturverz. S. 216 |
| ISBN: | 3-8334-9262-7 ; 978-3-8334-9262-4 |
| Classification: | Marketing ; Betriebliche Information und Kommunikation |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003474677