Company study: building networks of small brands
Year of publication: |
1991
|
---|---|
Authors: | Abernathy, Chris A. |
Published in: |
Journal of Consumer Marketing. - MCB UP Ltd, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 8.1991, 2, p. 25-30
|
Publisher: |
MCB UP Ltd |
Subject: | Brand names | Market segmentation | Manufacturing industry | Strategic marketing |
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