Comparing consumer evaluations of services-to-services brand extensions with services-to-goods
Year of publication: |
2017
|
---|---|
Authors: | Ramanathan, Jayasankar ; Velayudhan, Sanal Kumar |
Published in: |
Marketing Intelligence & Planning. - Emerald Publishing Limited, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 35.2017, 7, p. 877-891
|
Publisher: |
Emerald Publishing Limited |
Subject: | Consumer attitudes | Brand extensions | Consumer goods | Consumer services |
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