Comparing factors affecting attitudes toward LBA and SoLoMo advertising
Year of publication: |
May 2018
|
---|---|
Authors: | Lee, Ya-Ching |
Published in: |
Information systems and e-business management : ISeB. - New York, NY [u.a.] : Springer, ISSN 1617-9846, ZDB-ID 2069863-X. - Vol. 16.2018, 2, p. 357-381
|
Subject: | Brand interaction, effectiveness, informativeness, location-based advertising | Platform | Situational contexts | SoLoMo | Werbewirkung | Advertising effects | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Markenführung | Brand management |
-
Wilson, Jonathan A. J., (2022)
-
Reijmersdal, Eva A. van, (2015)
-
Korean consumer perspectives on social media advertising and intention to join brand pages
Muk, Alexander, (2014)
- More ...
-
A survey on business and information technology in Taiwan : annual report 2007
Lee, Ya-ching, (2009)
-
Size and structure of the information economy in Taiwan
Lee, Ya-ching, (2009)
-
Lee, Ya-ching, (2009)
- More ...