Comparing Lead Users to Emergent‐Nature Consumers as Sources of Innovation at Early Stages of New Product Development
Year of publication: |
2019
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---|---|
Authors: | Hamdi‐Kidar, Linda ; Keinz, Peter ; Le Nagard, Emmanuelle ; Vernette, Eric |
Published in: |
Journal of Product Innovation Management. - Wiley, ISSN 1540-5885, ZDB-ID 2012544-6. - 2019 (04.07.)
|
Publisher: |
Wiley |
Saved in:
Online Resource
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