Comparing retail formats in an emerging market : influence of credit and low price guarantee on purchase intention
Year of publication: |
2014
|
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Authors: | Saini, Gordhan K. ; Sahay, Arvind |
Published in: |
Journal of Indian business research. - Bingley : Emerald, ISSN 1755-4195, ZDB-ID 2473958-3. - Vol. 6.2014, 1, p. 48-69
|
Subject: | Emerging markets | Credit availability | Customer preference | Kirana stores | Low price guarantee | Retail formats | Schwellenländer | Emerging economies | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Betriebsform | Retail format | Niedrigpreisstrategie | Low-cost strategy |
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Comparing retail formats in an emerging market
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