Comparison of customer attitudes towards loyalty programs in Prague and in London
Year of publication: |
2015
|
---|---|
Authors: | Tahal, Radek |
Published in: |
Central European business review : CEBR. - Prague : Oeconomica Publ. House, ISSN 1805-4854, ZDB-ID 2760995-9. - Vol. 4.2015, 3, p. 5-12
|
Subject: | Loyalty | loyalty scheme | personal data | market research | consumer | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research | Kundenbindungsprogramm | Loyalty program | London | Großbritannien | United Kingdom |
-
Reflections on journeys within the supermarket
Spanjaard, Daniela, (2015)
-
Formanek, Tomas, (2018)
-
Customer inspiration : conceptualization, scale development, and validation
Böttger, Tim, (2017)
- More ...
-
Formanek, Tomas, (2018)
-
Segmentation of Czech consumers based on their attitudes towards money
Tomek, Ivan, (2013)
-
Věrnostní programy a jejich vnímání zákazníky a provozovateli retailových internetových obchodu°
Tahal, Radek, (2014)
- More ...